Performance Marketing
You set aside an ad budget, but you can't clearly see which campaign brings in sales or leads.
- Conversion tracking setup
- Campaign setup and A/B tests
- Weekly performance report
Conversion trend; account figures are confidential
Approach
Measurement first, budget second.
If conversions aren't counted correctly, no optimization decision can be trusted. So the work starts with measurement, before campaigns: it becomes visible which click turns into a form, a call or a sale.
Once measurement is in place, budget follows results instead of assumptions. This was the order at Panda Kindermöbel: the Google and Meta account structure was rebuilt and server-side tracking was set up.
Project flow
Four stages; each ends with something you receive.
Account and measurement review
Current campaigns, conversion setup and spend distribution are reviewed. It becomes clear what is measured and what is blind.
From you
Access to ad accounts and analytics data
Output
Findings report and priority list
Audience and search plan
Who to reach, on which searches and with which message is defined.
From you
Your priority products or services
Output
Audience and keyword plan
Setup and launch
Account structure, ad copy and conversion tracking go live. A/B tests are defined from day one.
From you
Creative and copy approval
Output
Live campaigns and working conversion tracking
Weekly measurement and tuning
Budget moves to the campaigns that deliver; weak ones are paused or rebuilt.
Output
Weekly performance report
Before we start
- Pricing
- A clear, fixed quote based on your scope.
- First step
- A free 20-minute call: needs and expectations become clear, and a first action plan takes shape.
- Reporting
- A performance report every week; decisions are made together on the same numbers.